Empowering Leaders to Shine. Encouraging the World to Follow.
I empower entrepreneurs, legacy builders, and difference-makers to build their brands with clarity, consistency, and confidence. By discovering their unique strengths and unlocking their full potential, we create lasting legacies that will change the world—in business and beyond.
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EMPOWERING LEADERS TO SHINE
Dr. Clarissa J. Sparks is the founder of Sparks & Co. "She Sparks," a brand strategy and digital design consultancy. With over a decade of experience in brand strategy, marketing, and digital design, Dr. Sparks is a recognized branding and marketing expert who empowers and mentors entrepreneurs.
Using her SPARKS Brand Method™, she has helped over 6,000 women entrepreneurs gain clarity on who they are, what they do, and how they can brand, market, and grow their businesses. Dr. Sparks leverages her extensive knowledge to inspire and educate women in business, fostering a new generation of empowered entrepreneurs. She is also a local college Marketing Professor and Course Facilitator for the Bank of America Institute for Women's Entrepreneurship at Cornell University.
She serves as a Board of Trustee and Communications Director for Leadership Perimeter, a Board of Director for the Sandy Springs Perimeter Chamber of Commerce, and the VP of Marketing and Communications for the Georgia Association for Women in Higher Education. 2023 Forbes' Leadership' Contributor, 2023 Black Ambition Pitch Evaluator, Verizon Micro Mentor; other honors include ATL+ Magazine's "50 Most Powerful Women in Atlanta", Sandy Springs Perimeter Chamber of Commerce 2024 Woman of Distinction, 2022 Alpha Kappa Alpha Sorority Inc., South Atlantic Region Entrepreneur of the Year, 2017 Small Business Association (SBA) InnovateHer Regional Award.
Clarissa enjoys domestic and international travel, hosting, and entertaining family and friends.
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As a speaker, author, and educator, I am passionate about increasing the number of women-owned and women-led businesses. At conferences and speaking events, I share our mission to empower and inspire women entrepreneurs with the tools and confidence to lead.
Dedicated to inspiring women entrepreneurs, I advocate for increasing women-owned and women-led businesses at conferences and speaking events.
Committed to educating and empowering women, I provide the tools and knowledge needed to lead successful, women-owned businesses.
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This Little Light of Mine
This Little Light of Mine is a story to read, a journal to write in, and a story to share. It is the perfect place to discover and capture your shine...filled with inspiring stories about Clarissa's struggles, joys, and journey to find a greater sense of self and purpose. Each page is filled with quotes, prompts, and images to inspire action, creativity, and growth. It's the perfect combination of encouragement and personal accountability. Clarissa encourages you to look at what's holding you back and then helps you tackle it step-by-step.
