EXPLORE HOW WE CAN WORK TOGETHER
The SPARKS BRAND METHOD™ is a practical six-phase approach to building a strong and scalable brand. It emphasizes the principles of clarity, consistency, and confidence and is designed to be flexible and responsive to the needs of the brand and its audience. By following the Sparks Brand Method™, entrepreneurs can effectively craft a strong brand presence that resonates with their target audience, differentiates them from competitors, and lays the foundation for long-term success and growth.
The essence of the Sparks Brand Method is three key pillars: clarity, consistency, and confidence. These pillars set the foundation of the entire brand-building process, guiding entrepreneurs every step of the way.
Clarity helps entrepreneurs to define their brand's vision, mission, and unique value proposition.
Consistency ensures that all aspects of the brand are aligned and cohesive, from visual elements to messaging.
PHASES + SPARKS BRAND METHOD
™
OUTCOMES + SPARKS BRAND METHOD™
Gain a deeper understanding of the target audience's needs.
Discover and define your brand's unique positioning within the market.
Develop strategies to maintain brand consistency across various channels and touch-points.
Develop compelling and consistent key messaging that effectively communicates brand's value.
Create or refine your brand's visual identity, including logo, colors, typography, and design elements.
Craft a compelling brand story that creates a meaningful connection.
Visiting Scholar at Rutgers University, Center for Minority Serving Institutions (2020)
Sparks, Clarissa J. (2019), “Education for Global Citizenship” Research Focus: College and Career Readiness, School “Choice” and Under-resourced Student Populations, Poster Presentation, 2019 Albany State University Educators Summit, March 21, 2019, Billy C. Black Building Albany State University
Sparks, Clarissa J. (2019), “Branding in the Era of Hashtag Activism: How HBCUs Share their Values with prospective students”, Association of Social and Behavioral Scientists, Inc.(ASBS), Research Focus: Social Change, Poster Presentation, 84th
Annual Conference, Ramada Plaza, Bordeaux Convention Center, 1707 Owen Drive, Fayetteville, NC 28304, March 6 - 9, 2019
Sparks, Clarissa J. (2019), “Branding in the Era of Hashtag Activism: How HBCUs share their values with prospective students”, Research Association of Minority Professors (RAMP), Research Foci: Social Justice, Poster Session, Friday, February 8, 2019, New Orleans, LA
Sparks, Clarissa J. (2019), “In Living Color”: The Path to Entering and Succeeding in Graduate School, Panel Discussion, Association of Social and Behavioral Scientists, Inc. (ASBS), Fayetteville, NC 28304, March 6 - 9, 2019
-
Brand Strategy
-
Brand Positioning
-
Brand Audiences
-
Brand Recognition
-
Brand Key Messaging
-
Brand Signature Offerings
-
Brand Development
-
Brand Management
-
Entrepreneurial Mindset
-
Workforce Development
-
Economic Development
-
Operation Hope & Shopify (2024), Empowering Entrepreneurs with SEO & Email Marketing
-
SSPC Women Business Network (2024), SPARKS BRAND METHOD
-
HBCU Week Jackson State University (2023)
-
Bowie State University (2022) Digital Transformation: How to Personally Brand Yourself as a Government Contractor
-
Albany State University (2022) , Brand Thinking
-
Thinkific Partners (2022) Think: What Makes A Strong Brand
-
Career Planning and Pivoting During the Pandemic
-
Rutugers University share best practices and strategies for effectively navigating the job market during and after the COVID-19 pandemic.
-
University of Pennsylvania Law School (2019) Brand Thinking
-
Southern Crescent Technical College (2018)
-
Christian Business Network (2017)
-
Spelman College (2017)
-
Albany State University (2016)
-
Fort Valley State University (2016)
-
Virginia College (2015)